It’s often said that creative folk have brains that are wired differently. There have been numerous studies to investigate such in the last few years. But even on the face of it, we can appreciate those differences in our everyday lives. Some of the most inspirational creative people we have heard of, seen

As a copywriter in many different formats, I like to draw out as much personality and style from a client as I can when taking a brief. This is because so many clients have so much personality to bring to their business, which in turn gives their brand a whole persona of its

It appears we all feel as though we are living in one surreal dream (or nightmare). So many clients have shared their fears over not just the health aspects of Covid-19, but the financial and business implications it lays before us. We all seem to be tiptoeing along a tightrope permanently wobbling between confidence and

Positivity and Proactivity Well it’s safe to say we are living in unprecedented times. Both personally and professionally, everyone in the world has gone through a period of vast transition, reflection, and uncertainty. From loved ones lost to financial instability and from social distancing to home schooling, every household has had their own paths

ED Creative has now been running for over 5 years. Throughout that time, the business has evolved, developed, and morphed into something new every year. My clients have changed, the variety of tasks and duties has altered, yet the core of my offering remains the same. Copywriting. Voiceovers. Audio Production. Over the last 13 years

The business landscape is shifting at an incredible rate at the moment. It’s tough to make plans. It’s tough to have realistic goals and it’s tough to know exactly what the industry will look like next week, never mind next year. However, this uncertainty and emotional turbulence isn’t something new to freelancers. It’s

Radio is a medium like no other. Through the power of sound, radio is able to connect, engage, communicate and uplift every listener. Although this communication may be a little one-sided, when you listen to the radio, you are being listened to. Boosting your mood, motivating you though the day and being that company

My daughter turned three years old a few months ago. And the other night as I told her it was time for bed, she said that three letter word that every parent knows will become their favourite word to ask at every moment to question everything you do… WHY? She’d not asked this question

This morning, the first Covid-19 vaccine was given in the UK. As I listened to the news on the radio, I couldn’t help but feel a swell of emotion grow from my stomach and disperse through my chest. It finally hit me (hard) what a tough year this has been and what it

Stay in. Work out. Get up. Hunker down. Work through. Carry on. Cuddle in. Let go. Breathe in. Breathe out. Life has become a seemingly endless mechanical motion of daily duplication in which we rise up with hope and positivity within one moment; and then sink down into anxiety and concern with barely a